Unique in contemporary China, the ambitious second-hand car carrier has been significantly Anji shape. How will it promote the development of
second-hand car trading? Whether it has even mature foreign competitors do not have the killer?
Memorial Road, Yangpu District, Shanghai was once the 5th largest distribution center of used cars, and now, this total area of 10,800
square meters in the inner ring elevated, elevated Central transport hub for the core areas, as SAIC
Angelina used car brand Shanghai headquarters base.
Who want to auto service industry revenue in 2012 accounting for about one percent of total revenue of the Group SAIC, this is an important
thing.
China's used car business is about to enter high-growth period, and become an important profit growth. Used cars in developed countries is
generally a new car transaction size of 1.5 to 3 times, and used vehicle trading volume in China to pay less than new car
Easy 25%. Data show that new cars were sold in China in 2009 13,644,800; the same period a total of 3,338,600 used car transactions, an
increase of 20%.
September 15 morning, sunny, second-hand car brands listed in Anji activities, SAIC vice president of Ye Yongming officially announced that
it will integrate its used car business Anji brand name. Angie will be the second-hand car in the future
Received a set of car sales, brokerage, exchange, auction, assessment as one of the professional bodies, and outside the traditional
marketing model launched e-commerce platform. Shanghai headquarters from the sun as the car showroom, auction centers, detection and
evaluation
Center, the acquisition of replacement center, composed of the sun, like the factory cars, Angelina used car brand platform formed by the
five previously were carried out in different companies used car business, and now the time is ripe to unify as a platform point of view
It is a matter of course.
Invisible, it became the first full-value chain of used-car platform. Shanghai Automotive Industry Sales Co., Ltd. (SAIC sold) deputy general
manager Yu Jingmin even the "Automotive Business Review" that it opened up at home and abroad
The new business model used cars.
In the United States, Germany, Britain, Japan and other developed countries, the automobile industry, second-hand car trading system
improvement, development models mainly B2B and B2C auction model-based retail model. Typical of the former to the world's largest auto
auction
Manheim, led by the company, which is most important demonstration of the world's largest used car dealer CarMax.
To become the service carrier-class used car used car business unique brand Angelina. In China, the world's largest new car sales market,
where it can promote the development of second-hand car trading? Whether it has the
That foreign competitors do not have the maturity of the killer?
Five core weapons "Angie used car, drive it home safe," SAIC is one shot off the specialized organization for Angelina used car brands listed
activities film.
Lens One: the story of the hero and heroine are a couple, the family has one year as a wedding gift to the bride's Shanghai Volkswagen POLO.
Actress pregnant now and want to space their children for a bigger car
; Protagonist just a promotion, due to business needs, want to trade in a more decent car. But husband and wife business just getting
started, not much budget to buy a car.
Lens II: Actor units facing a large number of vehicles have changed to short-term deal with the problem of vehicles, colleagues recommended
that he consider the auction, he found the Anji online auction site after the visit to a Shanghai GM's product
Card special auction, very satisfied. Subsequently learned that Angelina visited the sun and the sun cars car factory hall, where he saw a
Roewe 750.
Lens III: Actress envy of friends drinking tea with friends to buy a new car, a friend secretly told that the selection of used cars in Anji.
Actress back to check the internet, Angelina used cars, search ranking, the sun came Anji
Car showroom, but also took a fancy to one of the Roewe 750. Later learned that the car can use their existing Polo replacement, do not need
to increase the number of money. Male and female met here.
Lens Four: actor driving a used car purchase in Anji Zheliang the Roewe 750, carrying the actress and new born baby home safety tips to the
sea.
This screen movie is Angelina used car shooting, according to standard service processes, showing that they have formed five core products -
assessment of communication, exchange Po, sunshine car, Angelina beat and fast-track, that you want to sell hand
In the car, or want to replace a car, and then, or want to buy a used car, can be found here fast, safe and reasonable way.
Yu Jingmin said he talked about the five core products to address is the second-hand car trading vehicle in contemporary China, transparent
information, vehicle replacement is not convenient, do not trust to buy used cars, cattle transaction process full of irregularities and
Does not guarantee the other five core issues.
"Automotive Business Review," that second-hand car business throughout the Angelina one of the core is how to evaluate a used car, there is
no scientific assessment system, the sun car is but empty talk.
Shanghai Volkswagen management in selected second-hand car business, Yu Jingmin has developed a 36 evaluation criteria. Now, Angelina used
car will have its own independent development of intellectual property rights have their own testing and certification standards - Angelina
vehicle
Testing and certification system (AICS), which includes Angelina vehicle detection system (AAIS) and Angelina Vehicle Certification System
(AACS), won 39 test and 108 certification.
Development of standards, Angelina used cars as well as professional equipment to implement. Its primary use of the system of advanced
detection equipment, automotive exterior, interior, road test performance and other information for testing and certification, ensure that
Given the reality of the vehicle, and finally passed through the wireless network to the corporate server in real time.
Light truck plant selection process is the first source of cars. A July 2006 Shanghai GM Buick factory being the testing items, including the
exterior, car interior, electrical equipment, body inside, through the "12 points
Assessment process around the clock car ", 39 test down," basically did not take the possibility of the eye. "Finally got a AICS-39 determine
management evaluation form. This form is not only lists the date of manufacture of vehicles, color, displacement, use of
Quality and other information, as well as "vehicle condition rating." "Vehicle condition rating" column is divided into A, B, C, D and
fourth, respectively, orange, yellow, green, gray label, A-level as the best vehicle in which each other and divided the three. Table shows
, This car is a Buick A3 grade level.
"Only the A3 level and above level of the car, are eligible to enter the hall light trucks", the Shanghai Economic Co., Ltd. Anji Anji old
motor vehicle sales manager Yang Yimin told the Sun Gallery, "Automotive Business Review."
The vehicle condition is not good, the price of 10 million or less cars, used cars will go fast Anji distribution channels to the auctions,
and for the good condition of the car was carefully built into a light car. Source that is selected after the car, a positive
Light trucks also need experience of professional certification, professional renovation, security, debugging and fine beauty of four steps.
In the renovated areas, maintenance technicians shows how to repair body dents. Traditional craft methods will be used sheet metal, first the
knock level, and then a wide range of painting, and Angelina use of professional equipment, like suction cups and smear on the touch
Glue, a little part of the depression suction level, not only will minimizes damage to the vehicle, and time-saving, easy to operate.
In addition, decoder, paint thickness, and other advanced equipment, light truck factory was the procedure adopted, "the glass is broken and
I can make out, do not change," Yu Jingmin said that the 108 certification, Angie will be have been
Certified part of the repair, no certification can not be repaired, not an inferior race, on behalf of the good.
Angelina acquisition of vehicles not limited to the brand, not demanding useful life. Typically, vehicle storage, the first by the sun
factory car vehicle identification experts, has been selected vehicles will enter the Sun car "production" after the 4
Continued steps.
Placed in a vehicle is not suitable for car showroom into the sun, it will turn Anji film debut - the car will be auctioned. Weeks of filming
in the week, the brand film, instant film three open, fair and impartial auction, the vehicles and
Funds will also be quick flow.
"Super Kat Friday" week of weeks has been established since 2005, shot, have been held for more than 300 auctions, consignment vehicles over
20,000, the cumulative turnover of nearly 10,000. 2010 auction sessions will be the first time 100 games, single games
Exceeded the maximum number of 300 commissioned by the national membership has exceeded the total number of 2,000 people.
The auction process must be taken for the vehicle service has taken the brand to reach 15 cities so far have been for a number of Fortune 500
companies, domestic well-known vehicle manufacturers, government agencies and large state-owned enterprises held 28
Market the brand beat.
Chamber of the car into the auto show is the sun good condition vehicles. "Automotive Business Review," notes in the exhibition hall, which
was again divided into two regions, the left is the family economy car display area, mainly in A-level and
A0-class vehicles and a small amount of upgrading of the main models. Grade B or above on the right are the display area for vehicles, mainly
car-based business model. According to models and vehicle condition, Angelina is still prominently used cars recommended by the vehicle
display area set up
Domain. ) Another exhibition highlight is the genuine parts of the display area, Anji original genuine parts used car is to let customers
reassurance in the middle of the remanufactured engine also reflects its focus on the concept of environmental protection.
Angelina's core business is used cars for old replacement of the old. For example, you have a car, then buy a new luxury car, the price will
be high, but if it is the replacement, the burden would be smaller. Yu Jingmin said, "Of course you can also
TM. If you were in Shanghai, all of SAIC's brand and part of the imported car brands I have done, the process quite brief. "Started to make
the brand known since 2007, after the first year of China's second-hand cars, all kinds of used-car market
, All kinds of used car information dissemination to the main content of sites popping up, many of them second-hand copy the mature pattern
of foreign car dealers, such as copying the U.S. model of the handsome cars and CarMax have foreign background
Professional second-hand car companies, such as second-hand motor vehicles through the Shanghai Association for the company.
Angelina used cars for the launch of 5 core products, "Automotive Business Review," that its second-hand car trading to solve the key issue
is trust, Angelina used cars with rivals the biggest difference is the brand of
Operation, the brand is representative of a trust. "Speaking of his time with the client, you always want to say who is behind you, you come
from, right?" Yu Jingmin said, "We are the famous door line." So, Who is Angelina?
Back in 1994, Shanghai Automotive Industry Sales Corporation (SAIC sold)'s "Anji" the first car rental brand to open stores to the Hongqiao
Airport, became the first launch by a large group of third-party motor vehicle
Bus service brands. Anji 2001 establishment of the Shanghai Automobile Club. After that, the SAIC has set off a series of "Angie" in the name
of the joint logistics companies, leasing companies, car companies and car service company supplies.
Angelina used car business is started in 1997 replaced the first company - vehicle replacement services, Shanghai Automotive Industry Co.,
Ltd., its main business after the establishment of contents for the taxi industry to provide batch updates Shanghai
Replacement services. This is Shanghai, or even second-hand car is the first company to do one.
With the development of the market, and the remaining four companies - Shanghai Anji Motor Vehicle Auction Co., Ltd., Shanghai Yue management
of second-hand car market, Shanghai Anji old motor vehicle brokers, Shanghai Anji machine
Motor Car Evaluation Co., Ltd. has set up, second-hand car companies their business gradually flourished.
In 2008, SAIC Motor Service sector to further promote the overall strategic planning and implementation, to formalize "Angelina" as the
parent brand SAIC B2C services, and issued a new brand identity and brand interpretation. Now,
Angelina is the resulting used-car brand, the brand is back in this tree SAIC. Yu Jingmin hope firmly established in the minds of consumers
used vehicle brand awareness Angelina, Angelina is the brand used car to do
City events cause. He said, "if not for the brand to do, I only put forward a opening to be great." SAIC used car value chain platform has
been formed, so the brand is established SAIC's strategy, as either materials do Angelina
Licensing conference, SAIC is there have been discussions within, according to the views of the other party, Sept. 15 is likely to become
Angelina Shanghai-based used car opening ceremony, the time will advance to the Aug. 18 - a good days, even
To be brought forward to before the opening of the Expo.
"But we did not do so, but stick with the brand launch." Yujing Min said, "We are well prepared, we must be ready, so you only see a small
conference, the fourth movie screen play -" We're ready a
. " "In the film, the sun car sales team, and the sun car manufacturing team, the Price Center team, the team replaced the acquisition,
processing transactions team, and team employees dressed Angelina auction neat clothes, followed shouted," We are ready to
Good. "
Angelina ready for second-hand car, what?
"Automotive Business Review," that is ready for addition to the 5 core products, as well as to provide consumers with peace of mind of the
service, which is the reason why Angelina used car department, said his famous door of the important reasons.
For the certification of the vehicle, Angelina used car warranty service will be provided, and the sun is provided a car 1 year 20,000 km
warranty. In the event of quality problems, the company now in Shanghai, about 20 shops and five integrated 4S
Repair shop can accept the claim, a claim the country more than 100 service points.
Angelina 400 used car there are also special free service calls, vehicle out of any problem, about 3 minutes to give the call center will
answer, if you need emergency services, the trailer will be present 30 minutes.
Two years ago, many sites have also been engaged in second-hand cars used car store entity, but it soon vanished, perhaps because the service
is not a guarantee, and customers will come back down at first glance.
Yu Jingmin told correspondents: "I went to see their stores, small stores, the door can not stop, which College Students Donate Sperm, who go
who feel? The second problem is that it is not known door systems, it can not answer own
Who is the problem, can not allow customers to believe that he said I was. Customers do not know. "Angelina also comparable to new car used
car shop in the sun 4S car showroom. Sunshine car hall can accommodate 20 vehicles for customers to choose, in addition, customers
You can also select by computer three-dimensional base in Shanghai in the parking garage with more than 300 vehicles.
Sunshine Auto negotiation Chamber 3 chamber, and a VIP room to negotiate for the purchase of 30 million or above received the vehicle
customers. "This is not the time to drink coffee and tea to the problem, but the problem of drinking champagne and red wine
, And it is not a question of smoking, but the cigar was. "Yu Jingmin said.
Under normal circumstances, customers will go straight into the hall, but Angelina is also called second-hand car sales consultant first with
3-5 minutes to ask the customer to understand the computer by touching a screen to introduce the six Angelina reasons to buy used cars -
Group strength professional background, to enjoy sincere; 39 professional and reliable assessment of your confidence; 108 certification
standard of excellence, open and must be assured; pure accessories Wuyou warranty, and must be comfortable; a variety of flexible payment
service, easy fun;
Transparent procedures throughout the transaction, it is desirable.
"Let customers know why we should trust. I was famous door, trustworthy, spared the temple monks run away, do not trust you that you have put
it." Yujing Min said, "We do not talk to the customers talk about price, about cars, because
Clients in the purchase of used cars, and his consumption process is not just a car, but also buy peace of mind. "Just started to do the
brand, then what second-hand car trading platform, how much money? Angelina used car last year's volume is not large,
But has a small profit, Yu Jingmin from which you can see that a bright future.
Angelina wants a used car can be evergreen foundation to operate, there is no listing of the impulse in the short term there is no immediate
return on investment requirements. This is different from other competitors, sources of funding for the venture,
Hope that the biggest market in the short term return, which is not conducive to long-term development of enterprises.
"We are now mainly hold in breath, used car should do well, to make Angelina a used car brand, make this business a long time to do so, the
brand is the long-term development of the Road." Shu Jingmin said it was their own
The factors that distinguish it from all competitors.
Invisible killer is not difficult to see that Angelina used cars penetrated into all aspects of used car transactions, the formation of a
unique full-value chain business. But regardless of B2B, or B2C, after all, can not make bricks without straw
, There is no source of cars, used cars and the company's operating out of the question, which is actually in the used car business for many
company's problems.
"Automotive Business Review" has learned that Angelina used car, a competitor, though second-hand car dealer copy of the U.S. business model,
because of the car and had not received high income car, used car prices also led to partial
High phenomenon.
Angelina rival used car there are other advantages difficult to match. Brands listed in this conference, in addition to SAIC, Shen Jianhua,
president, vice president of Ye Yongming, general manager of SAIC Motor Sales Company and the Shanghai Municipal Government Xu Deping
Related to leadership, the Shanghai Automotive's Shanghai Automotive, Shanghai Volkswagen, Shanghai GM related to leadership and the media
guests nearly 200 people attended the conference.
With good cooperation with the automobile business relations, sources in the bulk handling of the car, with the advantage of SAIC, Angelina
used cars and Shanghai Volkswagen, Shanghai GM and other automakers and its dealers have very close
Partnership. In Shanghai, Beijing, Hangzhou, Ningbo, Xiamen, Wuhan and other places including the official host of the more than cars,
business vehicles, including motor vehicle auction, the industry has a considerable reputation and credibility.
"If automakers need to deal with large quantities of the car, they often need our cooperation." Deputy general manager Zhang Anji used car
description. This would include Angelina price analysis of the data center of the vehicle and valuation,
And help them organize the auction. This vehicle is very important to support the plant can also be bound to a key customer. This competition
is impossible.
Yu Jingmin recalled a meeting with the cooperation of OEMs. Beginning June 1 last year, the Shanghai municipal government to respond to
national requirements to accelerate the elimination of old cars date. Identification documents required for transfer of vehicle ownership,
the need to tangible City
Field, Angelina to collect some used car dealers vehicle factory up the data reported directly in the market, please check these police
vehicles.
Scattered sources in terms of the car, Angelina used car collection car with a professional team to provide on-site assessment, you can call
the service hotline 96898. Each are equipped with modern equipment - Handheld PDA and 3G Internet. There Probe PDA
First, identification of good vehicles, the connection to bring the printer to help customers make identification. The data can also return
the price of Anji headquarters center, given the price of the car.
"Our model system by the Australian Red book of the database, the information can be models, the brand was particularly clear expression of
information," Yu Jingmin said, "but we did not use the price system." In addition, safety
Kyrgyzstan used car has been with the Shanghai Traffic Radio and TV cooperation, professional assessment of your staff as part guest
appearance in the radio can be done on a valuation.
Above two methods is the initial identification and assessment, after which the owner agreed with Angelina used car good time to drive to
base referral.
The third way is the dealer network and OEM cooperation for network acquisition. Carried out because many OEMs used car business, not
professionals, Angie will send professionals in second-hand car shop
To help close some of the weaker car dealers, and even gave them part of the profits.
In addition to used car dealers, the website, there are many OEMs began to enter the used car market. If Angelina with "famous door line"
with other used car dealers in the competition to win, how to win Anji Other used cars
OEMs used car business?
The biggest difference between the two is that second-hand car it myself Anji cars, their sales, auctions, replacement and so on. OEMs to
carry out second-hand car business, is to formulate policy to allow all dealers to operate, and dealers get the policy
Later, through the used car manager (cattle) operations. Some testing standards in the formulation and implementation, they are clearly weak.
Initially, Angelina assessment used car can do only two vehicles, "I went after doing the standard, we began to drill, not sure it does not
matter, assessment of 5 cars a day, then that is competition, examination," Yu The
Public memory. After a year, and now the team expanded to 50.
OEMs do used-car business, clearly can not be so well-trained and under a huge number of people assigned to each store. More importantly,
many second-hand car business hard trained personnel, often the other
Seek another job or start all over again. In view of the vehicle from the factory and not completely used-car business seriously, this is
more likely, Angelina used cars they rely on the environment to people.
From the depths of the consideration, OEMs are three reasons to do nothing more than second-hand car, first car through the recovery of used
car residual value rate increase, the second is through used car business, increase the number of replacement, driving new car sales, the
third is Link
Used car dealers have on the ability to refine, improve dealer profitability. "Whatever the reason, as the leading OEMs are new car, used car
management is as a way of supporting new car." Zhang said.
Angelina used car there are more important to be able to receive the car killer.
"Revenue car is very simple, who who took high prices, why do you have the strength to get high? If stubbornly high into the above, it is
certainly in for trouble. And we are different, because we have faster methods and selling well approach.
"Yu Jingmin said," Our core business is the replacement, the replacement is not let others think of how much difference a little higher than
others, in turn, stimulate the network can be received to my car. "" To the majority, to make subtle, "Anji products
License from the corporate philosophy of "moderate", this sentence means to achieve broad broad macro realm, at the same time deep into the
fine detail of the micro-between. It not only expresses the rich heritage Angelina used cars, profound knowledge of the state
, Also sent out Angelina will be dedicated to excellence for our customers confidence.
Beginning this year, Angelina used car that punched out. Yu Jingmin hope the base model will be replicated to Beijing, Guangzhou, Xi'an,
Chengdu, on behalf of these central cities, and spoke through their regional cities
Fire in 2015 closed off the formation of more than 100 service outlets (flagship store or exhibition hall), 7 auction center.
"We will adopt the Direct approach, and each base is established, we have to do Angelina used car listed on the release ceremony of the
brand." Yujing Min said, Angelina used car business will be off opponents.
He "Automotive Business Review," joked, "Angie used car, drive it home safe," shooting the film in great detail all of the actors in addition
to male and female, the other star of his own staff, carries it out to the
Each base, "can as a teaching film."
